. . we have yet to make up our mind about the project.
That is the common languge from groups being played as the mouth piece for the Pebble project. I don't know anything about the family in the picture, but I do know that Nuna Resources is a wholly owned ('non-profit') subsidiary of the Pebble Limited Partnership.
While there are numerous ways to dissect and critique this ad, but the sum of it is: the no position argument is most certainly a position in favor of the project.
Let's be honest here.
This ad is running in DC press like Politico this week.